Step 1: Identify the general idea/concept for the content you will create

• Great places to start include responses to some confusion within your industry and/or based on data gained from surveying of your clients/prospects.
   
• Determine if there’s a need for the content you’re considering on making.
  • Tip: Do what you love and have the energy for.
     

Step 2: Visualise the idea you have decided to go with over a period of time

• Let the idea ferment for a while and figure out the rough flow. What will it look like?
   

Step 3: Brainstorm and mindmap the idea for clarity

• Map out the general flow of the content, noting the main points and adding detail.
  • Suggestion! Use a mindmapping app like Mindnode (alternatives are Xmind,  MindMaple)
     

Step 4: Create Version #1 of your content

• Create a rough draft of your content (course slides, blog posts, etc) based on the Mindmap.
   
• Suggestion! Use apps like PowerPoint and  Keynote for creating slides.
   
• Think about the design, colour scheme, fonts, etc. Keep it on brand and in line with the subject.
   

Step 5: Create Version #2 of your content

• Edit and refine – re-arrange, add or delete content.
   
• Add in screenshots and custom graphics where it makes sense.
   
• Structure content in snack-size bits – 3 to 10 minutes long.
  • If it is an entire course, break it into smaller pieces. Make each piece a nice, short snippet. Each section is essentially a node of the mind map you created.
     

Step 6: Build out your course or post

• If you are building a course, create a members area. Assign dates to each lesson, to keep yourself accountable to create the content on time.
  • Suggestion! For course creation, you can use the LearnDash platform with WordPress.
     
• Tease your audience and let them know that cool stuff is coming.
   

Step 7: Approve the final version of the content

• Do a final tidy up of the content.
   
• Check the structure, custom graphics, flow and size.
   

Step 8: Record videos based on the content

• Record the video in one session, based on the slides and lesson mapped out.
   
• Cut the video into the separate sections/lessons, add intros and outros and save as separate video files.
   
• Upload the videos to your video hosting service such as Wistia, Vimeo or Youtube.
   

Step 9: Upload the video and add resources to your course or post

• Add the video links to the member's areas or where ever the content will be shared. 
   
• Add additional links shared in a resources section.
   
• Add a pdf version of the slides (if applicable).
   

Step 10: Tell people about your new content

• Send an email, set a message pop up in the members’ area of your platform, post in your Facebook group with a link to the members’ area.